Amen to the comments found in this article about how media companies should be finding as many channels as possible to get their content in the hands of consumers and finding ways, within that content delivery, to monetize that content regardless of channel.
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In addition to wanting to second this comment, I want to embellish on it by saying that ALL companies should be thinking this way. It is not just true of media companies but retailers should be thinking this way about selling through every channel they can find and other companies should be finding their analogous situations as well whether that be information exchanges or sharing of applications.
Tags: content, Digital, entertainment, media, movies, music, newspaper, paid content, television
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